Some people just can’t get enough. Enough of the right logo, that is. “Logo luxury” is still very much alive, no matter the attention “quiet luxury” received recently. Logos have a hypnotic allure to some people. People under the spell of the right monogram will want to buy into the brand badly, desiring everything with […]

Visit Buy-In Required: Non-Watch Brands That Stand Tall — Hermès, Louis Vuitton, And Chanel to read the full article.

Gilles Lipovetsky is a famous French philosopher of aesthetics who, while recently talking to Spanish newspaper El País, said the following: “Luxury used to be the rarest, most beautiful, and the most expensive. Today it is also bad taste, ugly, vulgar, and even obscene.” But when does good taste turn bad? Let’s examine the fringes […]

Visit The Frayed Edges Of Good Taste In Watches — Has Kitsch Become Chic? to read the full article.

It’s not just watches themselves that can be polarizing. Watch stores can be as well. I recently went to the opening event of the new (and world’s biggest) IWC boutique on Amsterdam’s P.C. Hooftstraat, and before arriving there, I counted numerous mono-brand stores with the logos of competitors. There are also a couple of multi-brand […]

Visit Amsterdam’s P.C. Hooftstraat Has Become The Dutch Watch Mecca…Or Has It? —The Rise Of Mono-Brand Watch Boutiques to read the full article.

Perhaps you have noticed that some of the most famous luxury fashion brands have a very sleek and almost minimalist logo nowadays. You might also know what the classic Yves Saint Laurent logo looks like. There was the vertical monogram of Y, S, and L designed by Cassandre, one of the most influential poster artists […]

Visit Luxury Brand Logos Losing Their Charm — From A Unique Look To A Standard Combination Of Letters to read the full article.

There’s nothing like a bit of watch controversy. Nope, I’m not talking about the polarizing Blancpain × Swatch Fifty Sistems Nudibranch Scuba — I just can’t get the name of that watch right. The watch that caused some brains to short-circuit at Fratello HQ was the Chanel J12 Cybernetic. The disruptive shape of the watch […]

Visit Enjoying A Monday Morning Coffee And A J12 Cybernetic Watch In The Chanel Universe to read the full article.

In the world of heritage luxury, few names resonate with as much gravitas as Chanel. This year, the independent brand’s watch division Chanel Horlogerie, a Swiss-based creative manufacture in its own right, unveils a pair of unique pieces for Only Watch 2023 — the Mademoiselle J12 La Pausa duo. The Mademoiselle J12 La Pausa is […]

Visit Chanel Presents The Mademoiselle J12 La Pausa Duo For Only Watch 2023 to read the full article.

You don’t need pointing hands or hundreds of tiny gears to show off your horological street cred. This summer, your wristwear flex can play it by numbers and still lap up the compliments. If your impression of digital wristwear is based on Casio and Timex, prepare to have your mind boggled by these digital grails. […]

Visit Look Ma, No Hands! — Digital Grails From Girard-Perregaux, MB&F, Urwerk, Chanel, And Hamilton to read the full article.

In general, I do not consider myself a purist when it comes to watches. However, I will raise an eyebrow or two regarding fashion brands entering the industry of luxury mechanical watches. And honestly, it’s more a story of believing in specialist brands rather than being turned off by a fashion brand and its image. […]

Visit Serious Mechanical Watches From Fashion Brands — Would You Ever Buy One? to read the full article.

I love the simple fact that a watch can do so much to my everyday fit and mood, and I couldn’t care less about the dress rules. If a big 42mm sports watch with a 44mm bezel looks great under a linen-mix shirt and fits under the cuff, then I’ll wear it if it looks […]

Visit Minimalist Splendor — The Best Of Elegant Simplicity From H. Moser, Cartier, Hublot, And More to read the full article.

Watches and Wonders this year was a striking return to form and a glorious spectacle for the senses. It was like the pandemic never happened, and here I was stuck at home in the never-ending winter of the Nordics. To be honest, I’m glad in a way because most of my favorites were way above […]

Visit Watches And Wonders: The Ones That Got Away — Five Strong Releases From Hermès, Sylvain Pinaud, Vacheron Constantin, And More to read the full article.