A few days ago, Rolex announced its acquisition of Bucherer, a multi-brand retail store with over 100 locations worldwide. Thus far, 53 Bucherer locations have operated as authorized dealers for Rolex and 48 for Tudor. The Bucherer company also operates a large after-sales service operation for Rolex and Tudor watches. Bucherer and Rolex — Two […]

Visit And Just Like That, Rolex Has Become A Major Player In Retail to read the full article.

Welcome back to another riveting episode of Fratello On Air. This week, we’re back as a duo, and we have much to discuss. The Rolex news looms large, and so do the upcoming Geneva Watch Days. Of course, we add several additional topics around new releases, shoes, and recent get-togethers for good measure. Geneva Watch […]

Visit Fratello On Air: Rolex, Geneva Watch Days, And More to read the full article.

I’ll start with a disclaimer based on my own personal taste: if this does to the general watch-buying public what it does to my heartstrings, I bet all of these are sold out already. At more than €100,000, that might be a wild guess, but look at it! After all, the launch of the H. […]

Visit The H. Moser & Cie. Streamliner Tourbillon Bucherer BLUE Is Over The Top And Utterly Desirable to read the full article.

As a retailer, Bucherer is becoming increasingly famous. As a watchmaker, it is often ignored. That has a lot to do with the fact it is seen as a retailer first and maker second. And while that may be fair enough, there is some interesting stuff coming out of the Swiss brand. The first thing […]

Visit Hot Take: Geneva Watch Days — Carl F. Bucherer Brings The Color to read the full article.

Allow me to celebrate my first year with Fratello by sharing the story behind my completion of the late fifties Venus Big Date movement family. It’s no coincidence that I chose and planned this article for today. At this time last year (January 10th to be precise), I wrote my first ever article for Fratello Magazine. […]

Visit #TBT Venus Big Date Movement Trio to read the full article.

My major problem with watch collecting is, that searching for “grail” watches that are on my wishlist only makes the very same list longer and longer. I am so jealous of those enlightened collectors that decided to specify in one particular brand. Omega, Seiko, Breitling or whatever it is. Top respect to collectors of one […]

Visit #TBT: Five Unusual Vintage Watches From My Wishlist to read the full article.

Today’s #TBT on the Venus 211 is a special one as it is the first article from a new Fratello contributor, Tomas Rosputinsky (@rosputinsky_tomas on Instagram). Tomas is from, and lives in, Slovakia and has a taste for some rather eclectic vintage watches. In the future, we’ll see pieces on both the new and old […]

Visit #TBT The Venus 211 Caliber In A Bucherer Chronograph to read the full article.