A great watch dial is made beautiful by techniques such as guilloché. Created by skilled artisans called guillocheurs, who pour thousands of hours into their work, guilloché is the art of engraving fine and intricate patterns on metal with the use of a rose engine, straight-line engine, or brocading machine. Traditional guilloché methods are slowly […]

Visit How Watches Work: What Is Guilloché? to read the full article.

Sitting across from Kay Jaeger in the lobby of the Hyperion Hotel in Basel has been one of the highlights of brand meetings for my scouting team at Skolorr this year. In contrast to all the pomp and circumstance of watch fairs…to all the big names vying for attention with ginormous booths and ten-foot-tall logos…to […]

Visit Mindblowing Value Proposition – Jaeger & Benzinger to read the full article.