We all make choices every day. Most of us, however, probably don’t decide to buy a luxury watch all that often. So when you do, you’d better think it through properly. You might experience the agony of choice. It happens sometimes — for instance, when you have to choose between a “Pepsi” and a “Batman.” […]

Visit The Agony Of Choice — Why A Watch Catalog With Fewer References Makes You Happier to read the full article.

It looks like people are still not tired of vintage-inspired dive watches, and many brands keep coming up with re-editions of ones that used to be in their catalogs. Today, we’ll put two of our favorite revived skin divers up against each other. In one corner, we have the Airain Sous-Marine, which is inspired by […]

Visit Sunday Morning Showdown: Seiko SJE093 Vs. Airain Sous-Marine to read the full article.

When you bring back a lost watch brand and want to restore it to its former glory, you are not just a watch geek. No, you’re also part custodian and part historian. At Fratello, we appreciate it when someone does this with passion and attention to detail. Tom van Wijlick is such a guy, so […]

Visit Hands-On With The New Airain Type 21 — Subtle Tweaks Make A Difference to read the full article.

Most of my colleagues already had their turn to assemble their perfect watch collection with a budget of €25,000. I have seen some exciting picks, but it also made me realize that it depends heavily on where you are in your watch-collecting journey. Someone who just started will probably pick entirely different watches with this […]

Visit Building The Perfect Watch Collection With €25,000 – RJ’s Picks From Airain, Breguet, Breitling, Omega, And Rolex to read the full article.

Most watch brands nowadays are part of a conglomerate. Luxury groups such as LVMH, Swatch Group, and Richemont own many of the traditional watch brands. But what about microbrand groups? Chasing economies of scale is equally beneficial for small brands. Huddling together can provide much greater striking power. So will we see more microbrand groups […]

Visit Watch Industry Talk: Will We See More Microbrand Groups In The Future? to read the full article.

Another Friday, another Top 5! After two movie-related lists, it’s time to return to watches—skin divers, to be precise. We have seen some tremendous modern skin-diver-inspired watches come out lately. With a history dating back to the 1950s, the skin divers are a style of watch with plenty of history. On top of that, their […]

Visit Fratello’s Top 5 Cool Skin Divers That Are Available Today—Our Picks From Seiko, Aquastar, Zodiac, And More to read the full article.

When Nacho first told me about this challenge, I thought it would be an easy one. There are so many watches in the sub-€3,000 price range. But of course, you don’t want to overlap too much with the Fratello Favorites we’ve published at a lower price point. And, as it’s a challenge with a twist, […]

Visit Fratello Favorites: The Best Watches Under €3,000 — Daan’s Picks From Oris, Airain, SpaceOne, And More to read the full article.

Welcome to another edition of Pre-Owned Spotlight. This week, we focus on a genre that has become very popular with new watch buyers, but we’ll use the opportunity to go back in time. We’ll take a look at several vintage skin divers that are available for sale, and while prices have increased over the years, […]

Visit Pre-Owned Spotlight: Mike Shops For Vintage Skin Divers to read the full article.

It is no secret that we are fans of the Airain brand here at Fratello. Sure, there is some home-team sentiment at play here, but Airain’s CEO Tom van Wijlick has a sharp focus on creating some amazing watches. That’s why we love what he does. The Airain Type 20 has grown into a fan […]

Visit Airain Unveils The Long-Awaited Prototypes For Its Sous-Marine Re-Edition to read the full article.

We’re still in the relatively early stages of 2023, and that means the best is yet to come. With Watches and Wonders right around the corner, the big brands will unveil their new watches for 2023 in a couple of weeks. But at least as exciting are the watches of the smaller independent brands, or […]

Visit The Best Microbrands To Keep An Eye On In 2023 — Baltic, Straum, Airain, Serica, And More to read the full article.