Not all NFTs are created equal. If you want to finally read about one that is relevant to your watch-collecting hobby, I have news for you. There is a class of NFT (non-fungible tokens) that offers real-world usage and facilitates physical experiences. It is known as a Utility NFT. How does that translate in your […]

Visit Ace Jewelers Introduces Tamper-Proof Authenticity Certificates As Utility NFTs In Partnership With ORIGYN Luxury to read the full article.

I was there for the first one. I watched the second fly off the shelves from afar. And now, as the third ACE × NOMOS Glashütte Club collaboration (and sixth between the retailer and brand overall) starts to make its way to the wrists of soon-to-be happy buyers, I felt obliged to get in on […]

Visit Hands-On With The ACE × NOMOS Glashütte Club 36 Blue Limited Edition to read the full article.

Talk about coincidences… On the same day last week, both Fratello and our good friends at Ace Jewelers in Amsterdam announced NOMOS collaboration watches. For Fratello, it was the first attempt; for Ace, it was their sixth in five years. That’s no mean feat given the notoriously exacting standards of NOMOS Glashütte collectors, but Ace […]

Visit ACE × NOMOS Glashütte Club 36 Blue Limited Edition Watch Is A Dutch Dream to read the full article.

The third model in the Breitling Premier Heritage Collection is the new Premier Datora 42. This is the most “complicated” model within the series, so let’s take a look. There’s no doubt that today is a big day for Breitling. The brand has released three distinct new models within its new Premier Heritage Collection. There’s […]

Visit The Return Of The Breitling Premier Datora 42 to read the full article.

Recently, I spoke of my admiration for Forstner bracelets. My newfound love for flipping my watches from one band to another on the regular goes beyond a single brand, though. In fact, over the past year since I joined Fratello, I’ve taken to consuming straps like McDonald’s used to consume plastic straws. As a result, […]

Visit Three Straps That Totally Changed My Aquadive, Echo-Neutra, And NOMOS Glashütte Watches to read the full article.

As the new year begins, so too does the machine that is the wonderful world of watches. I hope everyone had a good break over Xmas and New Year. We saw very little in terms of new releases and news over the break, but slowly life begins again, and we have a few bits and […]

Visit This Week In Watches: January 9, 2021 — Happy New Year! to read the full article.

Today, in Episode “definitely-not-22-but-we’re-calling-it-22-for-now”, Alon and Rob talk about the future of retail. Alon lays down his background and interests and why he loves retail. Additionally, the guys discuss a curious and concerning reality. Apparently, the next generation cannot tell the time. Yet… Listen to our other Fratello On Air Podcasts here, and please let […]

Visit Fratello On Air: The Future Of Retail With Alon Ben Joseph to read the full article.

This week, on Fratello On Air, Rob and Alon chat about many things. They touch on different retail strategies. The (now-released) Oris movement gets a mention. Terrifying teddy bears make a surprise appearance. And, finally, the new Snoopy goes under the microscope. Crucially, Alon attempts to make sense of Rob’s strange, “moderately ridiculous” feelings towards […]

Visit Fratello On Air: Rob And Alon Talk Retail Strategies to read the full article.

This isn’t the first time we’ve seen watch brands team-up with their very own dedicated community channel, but it’s certainly one of the first times we’ve seen a retailer broker the deal. We’ve all heard of the Paneristi. We at Fratello are intimately acquainted with the #SpeedyTuesday community supported by Omega. But now @NomiesForLife joins […]

Visit NOMOS Glashütte × Ace Jewelers × @NomiesForLife Limited Edition Club to read the full article.

We reported on it as soon as it hit the market. Now, just a few weeks later, we managed to get one of the last available pieces in hand for a quick review. And, I’ve got to say, that the new NOMOS Glashütte × Ace Jewelers Tangente Amsterdam limited edition is a sterling follow-up to […]

Visit NOMOS Glashütte × Ace Jewelers Tangente Amsterdam Limited Edition to read the full article.